Not everything that’s sold as ‘natural’ is entirely so, and even some naturally sourced ingredients can cause allergic reactions
‘Natural’ has become a buzzword,” says Dr Rosalind Simpson, a consultant dermatologist and associate professor at the University of Nottingham. And when it’s on the label of beauty products, sellers often charge more. “There’s a trend where people assume that synthetically derived ingredients are harmful, and that if something’s labelled ‘natural’ it must be safer or better for your skin,” she says. But that’s often a misconception.
For starters, not everything labelled “natural” is entirely sourced from nature. “I came across a crude study that looked at 100 skincare products on Amazon marketed as natural. Only 42% truly were,” Simpson adds. In fact, most “natural” skincare products contained at least two synthetic ingredients.
