When millions of once-loyal supporters become disillusioned with a party, there can only be one result: electoral disaster
The measure of a political party’s failure lies not in how many agnostics and opponents it fails to convert, but in how many loyalists it fails to preserve. The endorsement of new, unnatural voters – Latinos in the US for Donald Trump, or Tories voting for Labour for the first time – might deliver big electoral swings but is ultimately not sticky. And these votes are only meaningful if the bedrock is solid. That bedrock is the people who consistently show up, no matter what, from generation to generation, for a party. And the Democrats are losing them.
In extensive research published last week tracking voter registration, the New York Times identified an alarming pattern. The Democratic party has been “haemorrhaging” voters since way before election day. In the states that track voter registration by political party, Democrats lost to Republicans in all of them in the years between 2020 and 2024. By the time Kamala Harris took over from Joe Biden, the party had already shed more than 2m votes in those states, and Republicans had gained 2.4m. This is part of a “four-year swing” that amounts to 4.5m votes. In a chilling conclusion, the report states that “few measurements reflect the luster of a political party’s brand more clearly than the choice by voters to identify with it”.
