The number of visitors to the region has risen 160% in 30 years as concerns grow for its fragile ecosystem and indigenous practices
Once upon a time, Lapland was a word that conjured up the home of Santa Claus in the imagination of British children, but increasingly it has become a tourist destination.
Last year, more than 700,000 people came to the region, with 100,000 of them coming from Britain. That number is up 160% compared with 30 years ago.
