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UK gambling firms spent ‘astronomic’ £2bn on advertising last year

Calls for Rachel Reeves to increase taxes in budget as estimate outstrips duties collected from online casinos

British gambling companies spent an “astronomic” £2bn on advertising and marketing last year, according to a new estimate that has intensified calls for the chancellor to increase taxes on the sector.

Bookmakers, online casinos and slot machine companies spent the sum through a mixture of print and digital promotions, as well as affiliate programmes, where third parties are paid to steer gamblers towards particular operators in return for a fee.

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