One-time wunderkind of UK energy market faces battle for new investment – but it continues to pay out millions to its founder’s company
As Britons braced for freezing wintry weather in early months of the 2022 energy cost crisis, the country’s fourth largest gas and electricity supplier urged struggling households to try “doing a few star jumps” to keep warm.
This poorly judged suggestion, alongside others such as “having a cuddle with your pets”, was branded insulting and offensive by consumer groups. For many, the gaffe marked the beginning of Ovo Energy’s precipitous fall from grace.
