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When brand meets blood: inside the business of being a Beckham

Brooklyn’s Instagram bombshell tested decades of image control, revealing how fame, PR and power collide behind the scenes

On a personal level, it’s all extremely sad. A once close family ripped apart by feuding and bitterness. A much-loved son blocking all contact with his parents and siblings.

From another perspective, however, for those who have followed the movements of David and Victoria Beckham in their 30 years in the (carefully curated) spotlight, the public falling out this week of Britain’s alternative royal family has been a car crash from which it is hard to look away.

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