Whether it’s Zendaya in tennis-inspired shoes, Cynthia Erivo dressed in green, Margot Robbie as Barbie or Jenna Ortega in shredded black leather, today’s movie stars rarely disappoint on the promo circuit
‘Have you ever heard of a female actor that was method?” Kristen Stewart said last year, the implication being that method acting is the exclusive preserve of a particular type of man, unburdened by caring responsibilities or needing to be agreeable. But what is available to all actors (without getting their teeth pulled, taking magic mushrooms or demanding to be spoon-fed on set) is method dressing: that is, promoting a film in an outfit inspired by their character.
Everyone seems to be doing it, particularly in the past few months as Wicked: For Good and now Wuthering Heights have hit the red carpet. Why? It’s a low-stakes way to offer an extra endorsement for the film the actor is promoting (they liked it so much they’re willing to stay in character) and to drum up column inches and excitable TikTok commentary. It can also be a knowing wink – a gift, even – to fans. Some actors (or their stylists) include subtler sartorial semiotics and Easter egg accessories in their outfits that only the hardcore fandom and fashion nerds can appreciate. Either way, there’s a lot of it about. But who are the Daniel Day-Lewises and Robert De Niros of promo tour dressing?
