Seven out of 10 people surveyed by Live Nation would pick a concert over sex. Given our dating and ticketing hellscapes it is interesting to consider which is the more reliable pleasure
Let’s say you find yourself with an evening free. You’re feeling refreshed, open to experience, and eager to shake things up a bit from your usual post-work routine of slump-and-scroll. The world is your oyster! Would you rather a) go to a gig or b) have sex? The answer, as is so often the case with these “would you rather” questions, is obviously: “It depends.” Thinking adults may reasonably inquire: what is the gig? Who is the sex with? Is it likely to be good?
Few would opt for a Limp Bizkit/Slipknot/Korn triple bill if one enchanted evening with Jonathan Bailey was the alternative. But adjust either end of the equation, and it becomes less clearcut. For the 40,000 people asked this question by gig promoter Live Nation, however, no such clarification was offered – and the response came out unambiguously and overwhelmingly in favour of gigs.
