Every second, 11m bits of information enter our brains, which then efficiently prioritise them. We need to learn to work with the process, rather than against it
It’s believed that we have about 50,000 thoughts a day: big, small, urgent, banal – “Did I leave the oven on?”. And those are just the ones that register. Subconsciously, we’re constantly sifting through a barrage of stimuli: background noise, clutter on our desks, the mere presence of our phones.
Every second, 11m bits of information enter our brains. Just 0.0004% is perceived by our conscious minds, showing just how hard our brains are working to parse what’s sufficiently relevant to bring to our attention.
