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It’s sexy! It’s Swedish! It’s everywhere! How princess cake conquered America

The retro Swedish dessert is popping up on US menus and TikTok feeds. The story of how we got here is as layered as the marzipan confection itself – and surprisingly subversive

This spring, something strange started happening at the Fillmore Bakery in San Francisco, which specializes in old-school European desserts.

Excited customers kept asking the bakery’s co-owner, Elena Basegio, “Did you see about the princess cake online?”

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