Women’s rights campaigners warn collaboration with US adult content creator Ari Kytsya risks glamorising pornography industry
Global cosmetics giant L’Oréal has recruited a model famous for filming pornographic content on the OnlyFans adult website to promote a makeup brand popular with teenagers.
Ari Kytsya, a US-based adult performer, has been hired as a new brand ambassador for Urban Decay, a line of makeup sold in Boots and in other high street stores globally.