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L’Oréal hires OnlyFans star to market makeup popular with teenagers

Women’s rights campaigners warn collaboration with US adult content creator Ari Kytsya risks glamorising pornography industry

Global cosmetics giant L’Oréal has recruited a model famous for filming pornographic content on the OnlyFans adult website to promote a makeup brand popular with teenagers.

Ari Kytsya, a US-based adult performer, has been hired as a new brand ambassador for Urban Decay, a line of makeup sold in Boots and in other high street stores globally.

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