From the Super Bowl to UFC cards to the US Open to the Ryder Cup, the US president has turned sport into his own personal stage. There’s more to come
Considering he’s the self-declared hardest working president to ever hold the office, Donald Trump has spent a remarkable amount of the past year on down time. In 2025, he loomed over sports like no American politician before him, his visits to stadiums and arenas and golf courses and race tracks so frequent they began to feel like part of the job. But if Trump’s presence on the sporting scene has seemed hard to escape, gird yourselves for 2026, when the American presidency no longer merely intersects with sport but threatens to subsume it. The World Cup is on the way, the Olympics are right behind it, a UFC card is coming to the White House lawn (not a joke) and the commander-in-chief’s well-documented fondness for jumbotrons is becoming less of a habit than a dependency.
Trump’s grand tour sportif began less than three weeks after his second inauguration, when he become the first sitting president to attend the Super Bowl. One week later he was at the Daytona 500, where Air Force One buzzed the speedway on arrival before his armored limousine, “The Beast”, paced the field for a couple of ceremonial laps.
