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Survey shows public want more free-to-air coverage
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Nick Webborn has had ‘positive conversations’ with BBC
The chair of UK Sport has called on the BBC to show more of Team GB’s “fantastic athletes” between Olympic Games and says there is significant public appetite for more coverage on free-to-air TV.
Nick Webborn said he expected millions to tune into the BBC’s coverage of Milan Cortina 2026, which begins on Friday, but urged the broadcaster, as a publicly-funded body, to show more Olympic sports between each Summer and Winter Games.
