It’s the Korean fantasy movie that came out of nowhere to become Netflix’s most-watched film ever. And social media mentions of its characters are outranking those of real-life superstars
When KPop Demon Hunters landed on Netflix in late June, no one predicted it would become a globe-sweeping, chart-topping phenomenon. The near-instant success of the animated kids’ film caught the industry by surprise, and six months later, fans are still hungry for merchandise, music, spin-offs and more stories. Here’s what you may have missed.
It’s an animated ‘musical urban fantasy film’
The story follows a K-pop girl group called Huntr/x (pronounced “Huntrix”), who are also demon hunters, responsible for protecting humanity from supernatural threats with their combat skills and empowering pop. Their rivals are the Saja Boys, who are secretly demons. When the groups are pitted against one another, the stakes are peace on Earth, and in particular the Honmoon: the magical barrier that protects humans from the underworld. Conflict, and personal growth, ensues.
