A wave of tourists and visitors has changed the character of the Seoul neighbourhood I live in and helped create a place that no longer feels like home
In 2021, I was asked by Time Out to nominate a Seoul neighbourhood for its annual list of the world’s coolest. I didn’t think much of it and put forward the one I live in, Jongno 3-ga, in the old centre of the city. Somehow, it got ranked third.
This week, the same area was named the coolest neighbourhood in the world. I should be pleased, but instead, I’m devastated.
