The coffee and cream pudding has always been popular. But now it’s inspired a dedicated cafe and countless products, from drinks to ice-creams to buns. What’s behind this big cultural craving?
When Giancarlo Fanigliulo opened Marrone, a cafe dedicated to tiramisu in London’s Soho in August, he hadn’t anticipated he would sell out within two and a half hours. “I was expecting a buzz, but I wasn’t expecting queues around the corner,” he tells me. “It was insane.”
This kind of excitement about the Italian dessert is not a one-off – we are, it seems, living in an age of tiramisu-mania. Nearly all of the high street coffee chains have offered some kind of tiramisu coffee as a seasonal special (in the US, Dunkin’ currently has four different tiramisu-flavoured drinks on its menu). Meanwhile, Haagen-Dazs and Carte D’or now sell tiramisu ice-cream, London chain Buns from Home offers a tiramisu-flavoured croissant-dough bun and social media is awash with tiramisu recipes and videos of “tiramisu drawers” – trays of the dessert ready to serve out of drawers in chefs’ kitchens – as popularised by the viral one at Manchester pasta restaurant Onda.
